Formerly "Generative AI for Marketers."
This hands-on course teaches marketers how to practically apply AI to enhance content, campaigns, and customer experience. Students examine frameworks, workflows, and real-world AI applications in marketing, focusing on automating content creation, publishing, customer interactions, and analytics. No programming experience is needed. By the end of the course, participants will be able to design AI-driven workflows, assess marketing uses of AI, and implement generative AI techniques to improve productivity and decision-making in marketing.
