Formerly "Consumer Insights: Data Analysis and Interpretation."
Understanding customers and market potential is key to creating successful products. This practical course introduces techniques for gathering and analyzing customer insights, then demonstrates how to turn those insights into product, pricing, and positioning strategies.
Students examine qualitative and quantitative research methods, including surveys, conjoint analysis, and customer metrics, and practice applying them through labs and hands-on exercises. The course highlights how to estimate market size, assess product opportunities, and communicate findings with actionable recommendations. Students also explore how modern analytics and generative AI can impact customer research and market modeling.
By the end of the course, participants will be able to design and analyze customer studies, forecast target markets, and develop data-driven strategies without needing programming skills.
Learning Outcomes
