Please note: This course was previously offered under the title "Search Engine Marketing."
Unlock your website’s potential with Search and AI Engine Optimization (AEO), where modular content aligns with the questions users are asking. This practical course provides students with hands-on skills to excel in search and digital marketing in today’s AI-driven environment. Participants gain expertise in optimizing websites and content for AI-powered search engines, voice assistants, and intelligent platforms. The course explores SEO and AEO fundamentals, SEM and paid campaign techniques, social media, and analytics. Students also design integrated strategies that connect web, search, social, email, or paid media for sustained growth.
