Learn to optimize campaigns using Google Analytics, Tableau, and ML tools to track customer behavior.
Units
2.0 QUARTER UNITS
Estimated Cost
$650
Course Description
With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.
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